Research

Manuscripts in the Revision Process

Sushma Kambagowni, Vanitha Swaminathan, Mina Ameri and Alok Saboo, "Platforms as Innovation Enablers: How do Platform Support and Innovation Strategy Enhance App Performance?"
- Revise and Resubmit at Journal of Marketing Research
- Job Market Paper
- Dissertation Essay 1

Mina Ameri, Vanitha Swaminathan and Sushma Kambagowni, "Healthcare Apps, Customer Engagement and the COVID-19 Pandemic Crisis"
- Reject and Resubmit at Journal of Marketing

Working Papers/ Works in Progress

Sushma Kambagowni and Vanitha Swaminathan, "The Reality Divide: Factors Impacting Advertisement Engagement in Virtual Reality vs. Non-Virtual Reality Games"
- 2024 AMA Marketing Strategy SIG Doctoral Student Research Award
- Dissertation Essay 2

Meheli Basu, Sushma Kambagowni and Vanitha Swaminathan, "Building Bonds, Boosting Sales: Engagement in Online Brand Communities for Lateral Exchange Markets"